New Tech in Luxury SUVs: Must-Have Features from BMW, Mercedes & Audi

Luxury SUVs continue to dominate the UK automotive market, with BMW, Mercedes, and Audi leading the pack. In 2025, these vehicles offer more than just premium interiors and smooth rides — they’re packed with cutting-edge technology. Here’s a rundown of the must-have features you should look for when considering your next luxury SUV.

Advanced Driver Assistance Systems (ADAS)

Today’s luxury SUVs boast an impressive suite of driver aids, including adaptive cruise control, lane-keeping assistance, and automated parking systems. The BMW X5 and Audi Q7 now feature enhanced traffic jam assist, which allows semi-autonomous driving in slow traffic.

Smart Infotainment & Connectivity

Audi’s latest MMI touch response system, BMW’s iDrive 9, and Mercedes’ MBUX interface set the standard for in-car connectivity. Expect seamless smartphone integration, voice control, over-the-air updates, and customizable digital displays.

Comfort-Oriented Features

Luxury SUVs aren’t just about performance — comfort matters. Ventilated and heated massaging seats, panoramic sunroofs, ambient lighting, and four-zone climate control now come standard on many models. The 2025 Mercedes GLE offers rear-seat entertainment packages, perfect for family trips.

Electrification and Efficiency

Plug-in hybrid and fully electric variants like the BMW iX and Audi Q8 e-tron offer emissions-free motoring with impressive range and rapid charging capabilities. Many models now come with regenerative braking systems, contributing to fuel efficiency.

Enhanced Safety Tech

Modern luxury SUVs offer a range of safety innovations: 360-degree cameras, cross-traffic alerts, and night vision systems. These not only protect passengers but also enhance resale value.